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ChatGPT Ads Expands to 26 New Countries

1.2 billion people a week use ChatGPT to explore, compare and decide what to buy — that is where ads run. More than 100,000 advertisers have run campaigns in just over eight months, and this round adds 26 countries for 89 in total; ads appear only on Free and Go plans while Plus, Pro and Enterprise remain ad-free, conversations stay private from advertisers and customer data is not sold

Tool Interface

Interactive tool will be available soon

Features

  • ✓ This round adds 26 countries, taking availability to 89 worldwide on top of earlier expansions across Europe, Southeast Asia and Taiwan
  • ✓ 14 more Latin American markets including Argentina, Chile, Colombia and Peru, following Mexico and Brazil
  • ✓ New markets across Europe, the Middle East, Africa and Asia include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan
  • ✓ Two routes to buy: through technology partners, or self-service via Ads Manager at ads.openai.com
  • ✓ Stated principles: ads are clearly labelled and separate from answers, customer data is not sold, and advertising does not influence what ChatGPT answers
  • ✓ Ads run on the Free and Go plans only, so Plus, Pro and Enterprise subscriptions stay ad-free

How to Use

  1. Check whether your target markets are among the 89 countries, especially the newly added Latin American, African and South Asian markets
  2. Open a self-service account in Ads Manager at ads.openai.com, or go through a regional technology partner — the two routes differ in how billing is handled
  3. Design creative around conversational intent: an ad surfaced while someone is actively comparing options matches context far better than a generic banner
  4. Watch the principle boundaries once live: do not blend ad copy into the answer voice, because the platform keeps ads and answers explicitly separate

FAQ

How many countries do ChatGPT Ads cover now?

26 new countries in this round bring the total to 89. Earlier waves covered Europe, Southeast Asia and Taiwan; this one adds 14 more Latin American markets including Argentina, Chile, Colombia and Peru, plus Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan across Europe, the Middle East, Africa and Asia. Source: https://openai.com/index/chatgpt-ads-expands-26-new-countries/

Which plans show ads?

Only the Free and Go plans. Plus, Pro and Enterprise subscriptions stay ad-free. OpenAI frames advertising as what supports free and low-cost access to ChatGPT worldwide.

How many advertisers are already running campaigns?

Per the official announcement, more than 100,000 advertisers have run campaigns on ChatGPT in just over eight months since ads launched. The same post cites 1.2 billion weekly ChatGPT users.

Is conversation data sold to advertisers?

No. The stated principles are that conversations stay private from advertisers, customer data is not sold, ads are clearly labelled and separate from answers, and advertising does not influence the answers ChatGPT provides. Full text: https://openai.com/index/chatgpt-ads-expands-26-new-countries/

How do I start advertising?

Two routes: through regional technology partners, or self-service via Ads Manager at ads.openai.com. In the announcement, L'Oréal Group CDMO Asmita Dubey describes testing early to be present along the path where consumers use AI to discover and evaluate beauty.