OpenAI ChatGPT New Visual Ad Format & Measurement
OpenAI announced on 5 October 2026 that it is introducing a new visual ad format in ChatGPT and expanding measurement tools and partnerships, saying ChatGPT reaches 1.2 billion people each week and the format helps people explore products and businesses understand impact.
Tool Overview
Features, steps and FAQ below
Features
- ✓ OpenAI says the new visual ad format helps people imagine how products and services could fit into their lives through images showing product inspiration, usage or the experiences they enable, so people can discover a brand and decide what to buy, while advertisers can tell their story through images
- ✓ OpenAI says it will initially test the format during image generation in ChatGPT, with ads clearly labeled and kept separate from the image being created, and advertising does not influence the answers ChatGPT provides
- ✓ OpenAI says testing begins later this month in the US with an initial group of advertisers, noting that ChatGPT reaches 1.2 billion people each week as the world's largest AI-native consumer platform
- ✓ OpenAI says it is expanding measurement tools and its partner ecosystem: integrations with Hightouch, Tealium and LiveRamp let advertisers send conversion data, alongside attribution partners including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, and full-funnel partners including Fospha, Measured and INCRMNTAL
- ✓ OpenAI says its ad policies and guardrails assess whether a conversation is appropriate for advertising so ads stay out of emotionally vulnerable or sensitive contexts; it offers Negative Phrases to qualifying advertisers and runs brand suitability evaluation pilots with DoubleVerify (DV) and Integral Ad Science (IAS)
How to Use
- Sign up at ads.openai.com to start advertising in ChatGPT, and prepare creatives as images (product inspiration, usage or experiences)
- Watch for the rollout OpenAI describes: the visual ad format will first be tested in the US during image generation with an initial group of advertisers
- Send conversion data from your existing systems to ChatGPT Ads via integrations with Hightouch, Tealium and LiveRamp, and connect suitable attribution partners for measurement
- Use Negative Phrases and the brand suitability pilots (DoubleVerify, IAS) as needed, and follow OpenAI's ad policies to keep campaigns compliant
FAQ
What was announced?
OpenAI says that on 5 October 2026 it introduced a new visual ad format in ChatGPT, expanded its measurement tools and partnerships, and developed new ways to understand brand suitability.
Where will the visual ad format appear?
OpenAI says it will initially test the format during image generation in ChatGPT, with ads clearly labeled and separate from the image being created, and that advertising does not influence ChatGPT's answers.
When does testing begin?
OpenAI says testing begins later in October 2026 in the US with an initial group of advertisers.
What measurement tools and partnerships are there?
OpenAI says conversion data is sent via integrations with Hightouch, Tealium and LiveRamp, with attribution partners including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, plus full-funnel partners including Fospha, Measured and INCRMNTAL.
How are brand safety and privacy handled?
OpenAI says its ad policies and guardrails assess whether a conversation is appropriate for advertising so ads stay out of emotionally vulnerable or sensitive contexts, that Negative Phrases are available to qualifying advertisers, and that it runs brand suitability evaluation pilots with DoubleVerify and Integral Ad Science.